Kinetic Typography video that I directed and animated for Level Playing Field Institute that demonstrates how SMASH Academy is closing the opportunity gap through STEM education.

The purpose was to highlight the opportunity gap and demonstrate the ways in which SMASH Academy bridges that gap for talented young students of color. To this end, I tried to create an actual object out of the word opportunity, and split it in half at the “T”, to create what seemed likes a gaping whole in the word. This is the beauty of text based art— words are symbols for ideas as they are, but they can also be turned into images that represent the same idea, or different ideas all together. In this case, we used letters to symbolize opportunity, and the image of the word “opportunity” split in half to symbolize a gap. Throughout the rest of the video, there are other instances where a single word, or even a collection of words are arranged as an image to symbolize an additional idea. Pretty neat, huh?

The video is now being show at high schools across the San Francisco Bay Area as a recruitment tool to encourage thousands of high school freshmen to apply to SMASH.